Are you an economic development professional seeking out avenues on how to improve your agency’s digital marketing strategy for investment attraction and business retention purposes? Want to know how top agencies from the largest cities in Canada and the United States are performing using their website, social media applications and a mobile version of their site? If so, then, you have come to right place.
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Today, Intelegia has released its, “2012 Canadian American Cities Online Marketing Index©“. This benchmark study considered economic development agencies from the 40 largest metropolitan cities in which the top ranked agencies are:
In Canada:
- Greater Halifax Partnership
- London Economic Development Corporation
- Hamilton Economic Development
- Edmonton Economic Development Corporation
- Invest Ottawa
- Regina Regional Opportunities Commission
In United States:
- New York City Economic Development Corporation
- Greater Phoenix Economic Council
- World Business Chicago
- Greater Houston Partnership
- Tampa Bay Partnership
Access the report to view the listing of the final rankings and to find out:
- Are agency’s CEOs really using their own Twitter account to promote their respective regions?
- Which agency’s CEO is taking the time to blog to provide unique content to market his / her city?
- Which agencies offers a very good mobile version of their site to supply information to site selectors?
- Which agencies have selected to use social media applications for talent attraction?
Along with a collection of best practices, insights from interviews with agencies’ representatives and Intelegia’s Planning Points, economic development professionals can access a wealth of knowledge to apply when executing their respective digital marketing strategies. For professionals looking for tips regarding online branding, the report contains comments from thought leaders from the field of economic development.
To download and read, “2012 Canadian American Cities Online Marketing Index©”, please log into your LinkedIn or Facebook account click here. If you do not have access to either network, please email me at ian(at)intelegia.com
Want To Know More?
Read our past posts?
- Heads Up Canadian Cities, Intelegia’s CCOMI Is Coming
- The 2011 Canadian Cities Online Marketing Index© Is Here
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Ian is a content strategist and the competitive intelligence researcher at Intelegia. With his knowledge of social media tools and an understanding of branding on the web, Ian formulates content marketing strategies for clients’ needs. As co-author of the Canadian Cities Online Marketing Index© and chief blogger at Intelegia, Ian documents and assesses global best practices of organizations’ approaches to social media marketing in terms of integrating their branding and communications strategies to obtain their marketing objectives. Follow Ian on Twitter @citweetz. __________________________________________________________________
About Intelegia
Intelegia is a social marketing firm in Montreal, Canada. The firm delivers social media strategies to efficiently engage with stakeholders in economic development, business to business and business to consumer segments. It assists clients by defining and executing sustainable social web strategies that will allow their brand message to stand out in a competitive environment where target audience engagement is a must.
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